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The Creighton Group LLC
Home of The Business Puzzle Method®

These Quotes Are From the Mind of the Author of the Book, Jerry Creighton Sr.
Jerry’s quotes should be viewed as memorable phrases that serve as timeless lessons on how entrepreneurs can turn their business (businesses in all stages of growth) into the best version(s) of success and/or how people can increase their core skills to be a top contributor during their everyday lives and during their career pursuits.
ON REALITIES
  • “There are definite reasons why some businesses succeed and others do not”
  • “Every durable business has to outpace change, volatility and competitive pressures while addressing new opportunities” 
  •  “Food for thought…all commercially viable business accomplishments of today were once someone’s idea and a dream”
  • “All business models have a finite lifecycle requiring periodic assessments, modifications and changes”
  • “Business success is determined by the customer, not by a company’s management”
 
ON BUSINESS DEVELOPMENT
 
  • “All business plans and business models (at best) only produce a temporary competitive advantage”
  • “Ideas are abundant, what is needed is a methodology to make them into a durable business model”
  • “Planning and continually implementing transitional tactical actions should always be an activity under construction”
  • “Strategies and tactics should include both short-term and longer-term synergistic considerations”
  • “The extent of business growth is a “Proof of Concept” indicator”
     
ON MILESTONE COMPLETION
Completed Milestone Deliverables Do The Following
 
  1. Demonstrates tangible performance, agility based accomplishments and an ability to make things happen
  2. Demonstrates that a business has a game plan visualized to accomplish the business’s purpose, vision, goals and a future
  3. Explains the path for short-term and long-term based business models  
  4. Gives clarity and increased confidence to strengthen valuation rationale
  5. Helps build a case to maximize profits in an Exit ownership succession event 
 
ON STATEGIES AND TACTICS
  • “Durable businesses should always be in a Continuous Commercialization Mode (CCM)”
  • “The key to business success is constantly adding insight, knowledge, capabilities and foresight”
  • “Lifecycle Durability is about having seamless synergistic transitions from short-term to longer-term strategic direction and goal attainment”
  • “Your brand reputation is your most important differentiator”
  • “To be a cutting-edge durable business, you need to have the ability to continuously grow, create value (customer & total business) and adapt expeditiously as needed and as planned”
ON RISKS
 
  • "Risk comes from not planning for the inevitable”
  • “Plans should always include feasible risk management and risk avoidance assessments”
  • “Investors and funding sources all have their own level of risk tolerance”
  • “Risk can be mitigated through Evidence–Based Substantiation (EBS) practices”
  • “Staying too long in a legacy business model is a “root-cause” of eventual business failure”


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